Commercial vs. Informational Intent Keyword Strategy
Search Intent Definition
Search intent is the purpose behind an online search query. Informational intent queries seek answers or guides (low conversion potential). Commercial or Transactional intent queries indicate immediate readiness to hire, purchase, or contract a service.
Comparing Search Query Examples
Isolating search queries by commercial intent before bidding is critical. Use the reference examples below.
| Search Query Type | Query Example | Commercial Value | Recommended Action |
|---|---|---|---|
| Informational query | how to clean concrete blocks | None (DIY research) | Add to Negative Keyword List |
| Research query | average cost of concrete block wall | Low to Moderate | Bid with lower priority exact match |
| Transactional query | commercial block masonry contractor | Very High (Hiring intent) | Bid on exact match with high weight |
Starter Negative Keyword List
Copy and paste these generic negative starters into your campaign account negative lists to filter non-commercial clicks immediately.
Negative Starters (Generic List)
- DIY, how to, instructions, steps, guide, tutorial, video
- careers, jobs, hiring, salaries, hourly rate, employment, resume
- cheap, discount, free, wholesale, amazon, ebay, template
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